Home Builder Designs knows your logo brands your entire company and we will work with you to establish a professional and workable logo, such as the enduring ones above for Jeske Glass and BluTyphoon.

Modern Home Builders Demand Modern Logos

A quick glance at your logo can give an individual the impression your organization is modern and professional or outdated and amateur. Think of Nike’s swoosh as an example. The swoosh logo creates the impression of motion and speed. It also has meaning: It represents the wings of Nike, the Greek goddess that symbolized victory.

Here are three benefits of a well-thought-out and effective logo:

  • It reflects your brand identity

    A strong logo gives people a sense of what you do and who you do it for. Obviously, a single image can’t say it all. But in subtle and even subconscious ways, it can say a lot.

  • It establishes a sense of trust

    A simple, polished logo creates trust between individuals and your organization. Viewing a visually appealing logo legitimizes your organization in people’s mind. A strong presentation leads to a strong perception. On the flip side, a poorly crafted logo creates skepticism and distrust of your organization.

  • It helps you stand out from the crowd

    A recognizable logo is a way to stand out. It’s an opportunity to seed your brand in the brains of consumers. The more people who know and remember your logo, the more established your brand becomes.

Make It Simple

The best logos find ways to say a lot with very little — a font, the use of lines and shapes, or the choice of color (or lack thereof). The simplest logos tend to be the most long-lasting and iconic.

Since your logo is a singular visual representing the entirety of your nonprofit or business, your initial temptation will be to pile every aspect of your organization into the tiny image. Resist that temptation!